Our Process: Full Transparency So There Are No Surprises

At SubHeading, we do our best to ensure clients and prospects are fully informed of our processes so that there are never any surprises. This helps create an amazing long-term relationship with each of our clients, and allows our team to stick to a process that easily repeatable with very little deviation where we can deliver an amazing product each and every time.

While there are times when we may pivot here and there, the overall plan and structure remains the same for each of our clients. We hope that reading about our process helps set expectations throughout your journey with SubHeading.

Discovery Call

At SubHeading, our process begins with a thorough Discovery Call where we engage in a collaborative conversation with you to find out if we’re the right fit for each other. This initial discussion allows us to gain a comprehensive understanding of your business, target audience, and unique value propositions. We dive into your goals, challenges, and aspirations to align our content strategy with your brand identity. This transparent and open dialogue serves as the foundation for a successful partnership, ensuring that our approach is tailored precisely to meet your objectives.

Common questions during out discovery call include:

Business Objectives: What are the primary objectives and goals of your business in the upcoming months or years?

Target Audience: Who is your target audience, and what key demographics or characteristics define them?

Current Content Strategy: Can you provide insights into your current content strategy? What has been working well, and where do you see areas for improvement?

Competitor Landscape: How would you describe your competitive landscape, and are there specific competitors whose content strategies you admire or want to differentiate from?

Unique Selling Proposition (USP): What sets your products or services apart from competitors? What is your unique selling proposition?

SEO Goals: What are your specific goals regarding search engine optimization (SEO)? Are there particular keywords or areas you want to focus on?

Content Tone and Style: How would you describe the tone and style you envision for your content? Is there a specific brand personality you want to convey?

Content Challenges: Have you faced any challenges with your current content creation process, and if so, what are they?

Measurement and KPIs: What key performance indicators (KPIs) do you use to measure the success of your content strategy?

Budget and Resources: Can you provide insights into your budget and available resources for content creation? This helps us tailor our approach to fit within your constraints.

Picking a Plan That’s Right For You + SOW

Following the Discovery Call, we move on to guiding you to the best plan that meets your needs and budget, and defining the Scope of Work (SOW). This phase involves a detailed discussion and documentation of the specific deliverables, timelines, and key performance indicators (KPIs) that will guide our collaboration. By clearly outlining the scope, both parties gain a comprehensive understanding of the project’s parameters, fostering a transparent and accountable working relationship. This stage sets the groundwork for a successful content strategy that aligns with your business objectives.

Retainer

Once the SOW is defined and agreed upon, we establish a retainer that formalizes our commitment to your project. This retainer model ensures dedicated resources, consistent communication, and timely delivery of high-quality content. By working on a retainer basis, we can proactively address your evolving needs, adapting our strategies to optimize results. This ongoing partnership allows for flexibility and responsiveness, ensuring that your content remains dynamic and effective.

Planning

In the intricate dance of content creation at SubHeading, our Planning phase serves as the strategic heartbeat, meticulously orchestrating every element to ensure a harmonious and impactful content strategy. This comprehensive process involves a multi-faceted approach, seamlessly weaving together keyword research, data analysis, content calendar creation, and the development of essential tools such as Content Style Guides and Content Briefs.

Keyword Research and Data Analysis: The foundation of our planning lies in the in-depth exploration of relevant keywords and a thorough analysis of existing data and the discovery of new and missed opportunities. Through meticulous keyword research, we identify the terms and phrases that give you the best chance at achieving optimal organic visibility. Simultaneously, data analysis allows us to glean insights from past performance, guiding our strategic decisions and ensuring a data-driven approach that aligns seamlessly with your business objectives.

Content Calendar: A well-organized content calendar is the compass guiding our content creation journey. This calendar is a dynamic roadmap, outlining the timing and cadence of content releases. By aligning with your business milestones, industry trends, and audience behaviors, we ensure that our content is not only relevant but also strategically timed for maximum impact. This forward-looking approach allows for seamless coordination and collaboration, fostering a proactive and agile content creation process.

Content Style Guide and Content Briefs: Consistency is key in building a strong brand identity. To maintain a cohesive and recognizable brand voice, we craft a tailored Content Style Guide. This guide encapsulates the nuances of your brand, from tone and language preferences to stylistic elements. Additionally, our Content Briefs serve as a blueprint for our writers, providing detailed instructions and insights into the structure and objectives of each piece of content. This ensures that every word penned aligns with your brand’s personality and fulfills the predetermined strategic objectives. In essence, our Planning phase is the meticulous groundwork that propels us toward creating content that not only meets but exceeds expectations. By intertwining keyword precision, data-driven insights, strategic timing, and brand cohesion, we set the stage for a content strategy that is not just effective but transformative for your online presence.

Plan Approved

Once the planning phase is complete, we present the detailed content strategy for your review and approval. This transparent and collaborative approach allows you to provide input, ensuring that the final plan aligns seamlessly with your vision and goals. Your feedback is integral to refining and perfecting the strategy, making certain that our content creation process reflects your brand identity and meets your expectations.

Writer Assigned

With the approved plan in place, we carefully select a writer from our talented team of subject matter experts whose expertise aligns with your industry and content requirements. Our writers are not only skilled wordsmiths but also experts in crafting SEO-friendly content that resonates with your target audience. This personalized approach ensures that the content created is not only of high quality but also aligns with your brand’s tone and messaging.

Draft Created

The writing process begins with the creation of a preliminary draft. Our writers work diligently to bring the outlined content to life, incorporating the approved style guide and content briefs. This initial draft serves as the foundation for the collaborative refinement process, allowing for feedback and revisions to ensure the content meets your standards and objectives.

Editor Review

Once the draft is complete, our experienced editors conduct a thorough review to ensure the content meets SubHeadings delivery standards before being sent along to our clients. This includes a comprehensive assessment of grammar, style, tone, and SEO optimization. Our commitment to quality ensures that the content not only meets industry standards but also aligns with your brand’s voice. This dual-layered approach guarantees a polished and refined piece of content that is ready for your evaluation.

Client Review and Approval

The refined content is then presented to you for review. Your feedback is invaluable in this stage, allowing for any final adjustments to ensure the content meets your expectations. Once approved, we move forward with the next steps in the process, confident that the content aligns seamlessly with your brand and resonates with your audience.

Posting to Website – Optimizing + Internal Linking

Upon receiving your approval, we seamlessly transition to the implementation phase. Our team not only ensures the flawless integration of the content into your website but also optimizes it for search engines. This involves strategic placement of keywords, adherence to SEO best practices, and the incorporation of internal linking to enhance the overall visibility and accessibility of your content. Our commitment to optimization extends beyond the written word, ensuring that your online presence is consistently enhanced.

Social Sharing

To maximize the reach and impact of your content, we leverage the power of social media. Our team strategically shares your content across various platforms, aligning with your social media strategy and schedule. This not only increases visibility but also fosters engagement, driving traffic back to your website. By incorporating social sharing into our process, we amplify the impact of your content and cultivate a broader online presence. With access to your social media platforms, we can share through your channels too!

Repeat

At SubHeading, we believe in the power of continuous improvement and adaptation. The “Repeat” phase involves an ongoing cycle of feedback, analysis, and refinement. We track the performance of each piece of content, analyze its impact on your goals, and adapt our strategy accordingly. This iterative process ensures that our collaboration remains dynamic and responsive to the evolving landscape of your business. By continuously refining our approach, we guarantee that our content consistently delivers results and remains aligned with your long-term objectives.

In summary, our transparent and comprehensive client onboarding process at SubHeading is designed to ensure a seamless, collaborative, and results-driven partnership. From the initial Discovery Call to the iterative “Repeat” phase, we are committed to delivering high-quality, SEO-friendly content that not only meets but exceeds your expectations.